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Nanopublishing

nanopublishing (nan.oh.PUB.lish.ing) n.

An online publishing model that uses a scaled-down, inexpensive
operation to reach a targeted audience, especially by using blogging
techniques. Also: nano-publishing.
--nanopublisher n.

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Example Citations
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Unlike Kelly's site, Gizmodo (gizmodo.com) is built for speed and the
quick hit, and it wants to be far more au courant than "Cool Tools."
It was launched by New York-based Brit Nick Denton -- who also
started the ultra-hip blog site Gawker.com, a mix of New York party
gossip and news. Denton's approach to online publishing is part of
trend that's been dubbed "nanopublishing."
--Stephen Williams, "Two Grand Blogs For Geeks, Gadget Freaks,"
Newsday (New York, NY), February 17, 2004



One reason why hard-bitten Web publishing veterans are so interested
in emerging nanopublishing models is that, after being hyped for so
long, community is finally coming true. The fact that bloggers can
easily link to material they find interesting not only keeps them
ranked high on Google, it also means that communities of shared
interest emerge quickly online, as PaidContent and Gawker have
demonstrated.
--Nic Howell, "Blogging: Think thin," New Media Age, July 24, 2003

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Notes
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"Nano-" (one billionth) is the prefix-du-jour for describing
something as extremely small, having in the past couple of years
replaced "micro-" (which had replaced "mini-" a while back). A less
trendy -- but probably more accurate -- name for nanopublishing is
"thin media" (2003).

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Earliest Citation
---------------------------------
Denton says a site such as Gizmodo costs between $1,000 and $2,000 a
month to maintain. It is run by one journalist -- Peter Rojas -- and
employs one designer. "Start-up costs were minimal, at around $2,000
for the initial set-up, plus $150 for the Moveable Type software the
site uses." So, in other words, Gizmodo and Denton's other sites
won't be running up huge debts as they attempt to build a readership.
"Some of these new online media ideas are small but potentially
profitable little businesses."

One name for this slimmed-down approach to online publishing is "thin
media". Denton's label of choice is "nanopublishing", a term coined
by Jeff Jarvis, head of content, technology, and strategic
development for Advance.
--Jim McClellan, "New biz on the blog," The Guardian, January 30,
2003

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On the Web
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http://www.wordspy.com/words/nanopublishing.asp

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See Also
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blog:
http://www.wordspy.com/words/blog.asp

blogosphere:
http://www.wordspy.com/words/blogosphere.asp

hyper-local:
http://www.wordspy.com/words/hyper-local.asp

microchannel:
http://www.wordspy.com/words/microchannel.asp

nanostalgia:
http://www.wordspy.com/words/nanostalgia.asp

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Subject Categories
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Computers - Internet:
http://www.wordspy.com/index/Computers-Internet.asp

Culture - Media and Journalism:
http://www.wordspy.com/index/Culture-MediaandJournalism.asp

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Words About Words
---------------------------------
I'll publish, right or wrong:
Fools are my theme, let satire be my song.
--Lord Byron, English poet, _English Bards and Scotch Reviewers_, 1809

---------------------------------
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Copyright (c) 2004 Paul McFedries and Logophilia Limited
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